Free tools

Free tools for advertisers and publishers

Check an ads.txt file, work out CPM and ROAS, and build tracking links. Free, no sign-up.

• ads.txt checker

  Check any site's ads.txt or app-ads.txt: records, errors and the ad systems listed.

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• AI visibility check

  See whether AI assistants name your brand when buyers ask about your category.

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• Seasons and holidays calendar

  The year's buying moments for your market, and when to start each campaign.

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• CPM and ROAS calculator

  Turn spend, views, clicks and sales into CPM, CPC, CTR, CPA and ROAS, or plan a budget.

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• UTM link builder

  Add utm tags to a landing page so analytics shows which ad brought each visit.

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• Free creative score

  Upload an ad and get a score with tips before you spend.

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• Media price index

  Typical CPM, CPC and CPI by country and channel.

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