Seasons and holidays calendar
The moments people buy around in the next twelve months, for your market and business, with when to start so the campaign has learned before the rush.
October 2026
- Start now
Diwali
Oct 25 – Nov 10 · Happening now
India's biggest shopping festival; spending also rises among the diaspora.
Spend runs about 1.8x a usual dayMatters in 7 marketsPlan a campaign for it
November 2026
- Start by Nov 15
Year-end budget decisions
Nov 15 – Dec 15 · In 13 days
Companies commit leftover budget and plan next year's tools between mid-November and mid-December.
Spend runs about 1.3x a usual dayEvery marketPlan a campaign for it - Start by Nov 9
Black Friday and Cyber Monday
Nov 19 – Nov 30 · In 17 days
Retail's biggest week: prices for inventory rise and buyers who start early learn before the rush.
Spend runs about 2.2x a usual dayEvery marketPlan a campaign for it
December 2026
- Start by Nov 26
Holiday gifting
Dec 1 – Dec 26 · In 29 days
December gift buying, then new devices on December 25 that need apps and games.
Spend runs about 1.9x a usual dayEvery marketPlan a campaign for it
January 2027
- Start by Dec 29
New Year resolutions
Jan 1 – Jan 15 · In 60 days
Sign-ups for fitness, learning, finance and dating apps peak in the first two weeks of January.
Spend runs about 1.6x a usual dayEvery marketPlan a campaign for it - Start by Jan 20
US tax season
Jan 20 – Apr 15 · In 79 days
Filing apps, banks and lenders see their year's peak between late January and April 15.
Spend runs about 1.4x a usual dayMatters in 1 markets
February 2027
- Start by Jan 28
Valentine's Day
Feb 4 – Feb 14 · In 94 days
Gift and dating searches climb through the first half of February.
Spend runs about 1.5x a usual dayEvery market - Start by Feb 6
Super Bowl weekend
Feb 11 – Feb 14 · In 101 days
The most-watched broadcast in the US: CTV and sports inventory sell out early.
Spend runs about 1.8x a usual dayMatters in 1 markets
March 2027
- Start by Mar 11
Easter
Mar 18 – Mar 29 · In 136 days
A long weekend of family shopping and short trips in most Christian-majority markets.
Spend runs about 1.4x a usual dayMatters in 16 markets
April 2027
- Start by Apr 10
Summer travel planning
Apr 10 – Jun 10 · In 159 days
Most summer trips are booked between April and early June.
Spend runs about 1.5x a usual dayEvery market - Start by Apr 17
Mother's Day
Apr 27 – May 9 · In 176 days
Gift buying runs for two weeks before the second Sunday of May.
Spend runs about 1.5x a usual dayMatters in 17 markets
June 2027
- Start by May 29
Father's Day
Jun 8 – Jun 20 · In 218 days
Gift buying for the third Sunday of June.
Spend runs about 1.3x a usual dayMatters in 10 markets
July 2027
- Start by Jul 3
Mid-July shopping events
Jul 8 – Jul 17 · In 248 days
Marketplace summer deal days pull shoppers into every retail category.
Spend runs about 1.7x a usual dayMatters in 16 markets - Start by Jul 18
Back to school
Jul 25 – Sep 5 · In 265 days
Parents and students shop from late July until classes start.
Spend runs about 1.5x a usual dayMatters in 14 markets
October 2027
- Start by Oct 10
Halloween
Oct 17 – Oct 31 · In 349 days
Costume, candy and horror-streaming demand builds through October.
Spend runs about 1.3x a usual dayMatters in 6 markets
Dates follow each holiday's calendar; moving holidays are worked out for each year. Lift is a typical range across accounts, not a promise.
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