CPM and ROAS calculator

Fill in what you know. Every metric your numbers allow is worked out as you type.

Spend ($)Impressions (ad views)ClicksConversions (sales, installs or leads)Revenue ($)

Results

Add at least two numbers, for example spend and impressions.

How much do you need for a goal?

Conversions wantedAt a cost per conversion of ($)Or impressions wantedAt a CPM of ($)

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