BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//MarsDSP · Seasons and holidays calendar//Seasons//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:MarsDSP · Seasons and holidays calendar
BEGIN:VEVENT
UID:diwali-2026@marsdsp.com
DTSTAMP:20261102T023538Z
DTSTART;VALUE=DATE:20261025
DTEND;VALUE=DATE:20261111
SUMMARY:Diwali
DESCRIPTION:India's biggest shopping festival\; spending also rises among t
 he diaspora.
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:year_end_budgets-2026@marsdsp.com
DTSTAMP:20261102T023538Z
DTSTART;VALUE=DATE:20261115
DTEND;VALUE=DATE:20261216
SUMMARY:Year-end budget decisions
DESCRIPTION:Companies commit leftover budget and plan next year's tools bet
 ween mid-November and mid-December.
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:black_friday-2026@marsdsp.com
DTSTAMP:20261102T023538Z
DTSTART;VALUE=DATE:20261119
DTEND;VALUE=DATE:20261201
SUMMARY:Black Friday and Cyber Monday
DESCRIPTION:Retail's biggest week: prices for inventory rise and buyers who
  start early learn before the rush.
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:black_friday-2026-start@marsdsp.com
DTSTAMP:20261102T023538Z
DTSTART;VALUE=DATE:20261109
DTEND;VALUE=DATE:20261110
SUMMARY:Start your Black Friday and Cyber Monday campaign
DESCRIPTION:Retail's biggest week: prices for inventory rise and buyers who
  start early learn before the rush.
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:holiday_season-2026@marsdsp.com
DTSTAMP:20261102T023538Z
DTSTART;VALUE=DATE:20261201
DTEND;VALUE=DATE:20261227
SUMMARY:Holiday gifting
DESCRIPTION:December gift buying\, then new devices on December 25 that nee
 d apps and games.
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:holiday_season-2026-start@marsdsp.com
DTSTAMP:20261102T023538Z
DTSTART;VALUE=DATE:20261126
DTEND;VALUE=DATE:20261127
SUMMARY:Start your Holiday gifting campaign
DESCRIPTION:December gift buying\, then new devices on December 25 that nee
 d apps and games.
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:new_year_resolutions-2027@marsdsp.com
DTSTAMP:20261102T023538Z
DTSTART;VALUE=DATE:20270101
DTEND;VALUE=DATE:20270116
SUMMARY:New Year resolutions
DESCRIPTION:Sign-ups for fitness\, learning\, finance and dating apps peak 
 in the first two weeks of January.
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:new_year_resolutions-2027-start@marsdsp.com
DTSTAMP:20261102T023538Z
DTSTART;VALUE=DATE:20261229
DTEND;VALUE=DATE:20261230
SUMMARY:Start your New Year resolutions campaign
DESCRIPTION:Sign-ups for fitness\, learning\, finance and dating apps peak 
 in the first two weeks of January.
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:us_tax_season-2027@marsdsp.com
DTSTAMP:20261102T023538Z
DTSTART;VALUE=DATE:20270120
DTEND;VALUE=DATE:20270416
SUMMARY:US tax season
DESCRIPTION:Filing apps\, banks and lenders see their year's peak between l
 ate January and April 15.
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:valentines-2027@marsdsp.com
DTSTAMP:20261102T023538Z
DTSTART;VALUE=DATE:20270204
DTEND;VALUE=DATE:20270215
SUMMARY:Valentine's Day
DESCRIPTION:Gift and dating searches climb through the first half of Februa
 ry.
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:valentines-2027-start@marsdsp.com
DTSTAMP:20261102T023538Z
DTSTART;VALUE=DATE:20270128
DTEND;VALUE=DATE:20270129
SUMMARY:Start your Valentine's Day campaign
DESCRIPTION:Gift and dating searches climb through the first half of Februa
 ry.
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:super_bowl-2027@marsdsp.com
DTSTAMP:20261102T023538Z
DTSTART;VALUE=DATE:20270211
DTEND;VALUE=DATE:20270215
SUMMARY:Super Bowl weekend
DESCRIPTION:The most-watched broadcast in the US: CTV and sports inventory 
 sell out early.
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:super_bowl-2027-start@marsdsp.com
DTSTAMP:20261102T023538Z
DTSTART;VALUE=DATE:20270206
DTEND;VALUE=DATE:20270207
SUMMARY:Start your Super Bowl weekend campaign
DESCRIPTION:The most-watched broadcast in the US: CTV and sports inventory 
 sell out early.
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:easter-2027@marsdsp.com
DTSTAMP:20261102T023538Z
DTSTART;VALUE=DATE:20270318
DTEND;VALUE=DATE:20270330
SUMMARY:Easter
DESCRIPTION:A long weekend of family shopping and short trips in most Chris
 tian-majority markets.
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:easter-2027-start@marsdsp.com
DTSTAMP:20261102T023538Z
DTSTART;VALUE=DATE:20270311
DTEND;VALUE=DATE:20270312
SUMMARY:Start your Easter campaign
DESCRIPTION:A long weekend of family shopping and short trips in most Chris
 tian-majority markets.
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:summer_travel-2027@marsdsp.com
DTSTAMP:20261102T023538Z
DTSTART;VALUE=DATE:20270410
DTEND;VALUE=DATE:20270611
SUMMARY:Summer travel planning
DESCRIPTION:Most summer trips are booked between April and early June.
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:mothers_day-2027@marsdsp.com
DTSTAMP:20261102T023538Z
DTSTART;VALUE=DATE:20270427
DTEND;VALUE=DATE:20270510
SUMMARY:Mother's Day
DESCRIPTION:Gift buying runs for two weeks before the second Sunday of May.
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:mothers_day-2027-start@marsdsp.com
DTSTAMP:20261102T023538Z
DTSTART;VALUE=DATE:20270417
DTEND;VALUE=DATE:20270418
SUMMARY:Start your Mother's Day campaign
DESCRIPTION:Gift buying runs for two weeks before the second Sunday of May.
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:fathers_day-2027@marsdsp.com
DTSTAMP:20261102T023538Z
DTSTART;VALUE=DATE:20270608
DTEND;VALUE=DATE:20270621
SUMMARY:Father's Day
DESCRIPTION:Gift buying for the third Sunday of June.
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:fathers_day-2027-start@marsdsp.com
DTSTAMP:20261102T023538Z
DTSTART;VALUE=DATE:20270529
DTEND;VALUE=DATE:20270530
SUMMARY:Start your Father's Day campaign
DESCRIPTION:Gift buying for the third Sunday of June.
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:summer_sales-2027@marsdsp.com
DTSTAMP:20261102T023538Z
DTSTART;VALUE=DATE:20270708
DTEND;VALUE=DATE:20270718
SUMMARY:Mid-July shopping events
DESCRIPTION:Marketplace summer deal days pull shoppers into every retail ca
 tegory.
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:summer_sales-2027-start@marsdsp.com
DTSTAMP:20261102T023538Z
DTSTART;VALUE=DATE:20270703
DTEND;VALUE=DATE:20270704
SUMMARY:Start your Mid-July shopping events campaign
DESCRIPTION:Marketplace summer deal days pull shoppers into every retail ca
 tegory.
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:back_to_school-2027@marsdsp.com
DTSTAMP:20261102T023538Z
DTSTART;VALUE=DATE:20270725
DTEND;VALUE=DATE:20270906
SUMMARY:Back to school
DESCRIPTION:Parents and students shop from late July until classes start.
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:back_to_school-2027-start@marsdsp.com
DTSTAMP:20261102T023538Z
DTSTART;VALUE=DATE:20270718
DTEND;VALUE=DATE:20270719
SUMMARY:Start your Back to school campaign
DESCRIPTION:Parents and students shop from late July until classes start.
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:halloween-2027@marsdsp.com
DTSTAMP:20261102T023538Z
DTSTART;VALUE=DATE:20271017
DTEND;VALUE=DATE:20271101
SUMMARY:Halloween
DESCRIPTION:Costume\, candy and horror-streaming demand builds through Octo
 ber.
TRANSP:TRANSPARENT
END:VEVENT
BEGIN:VEVENT
UID:halloween-2027-start@marsdsp.com
DTSTAMP:20261102T023538Z
DTSTART;VALUE=DATE:20271010
DTEND;VALUE=DATE:20271011
SUMMARY:Start your Halloween campaign
DESCRIPTION:Costume\, candy and horror-streaming demand builds through Octo
 ber.
TRANSP:TRANSPARENT
END:VEVENT
END:VCALENDAR