Media price index
What media cost in October 2026
Average CPM, CPC and CPI by country and channel, from campaigns run on MarsDSP. Updated at the start of each month.
Sample data: these prices include simulated delivery and only show how the index will look.
Cost per install, from app install campaigns
CPI by channel
Across every country
CPI by country
Across every country
| Country | CPI | vs. last month |
|---|---|---|
| United States | $2.86 | New |
How it is calculated
Spend divided by impressions, clicks or installs, in US dollars, for every campaign that ran on MarsDSP in the month. A price is published only when at least 3 accounts and 50,000 impressions, 500 clicks or 100 installs stand behind it, so no advertiser can be singled out.